The “Hillary’s Emails” Stategy
If the post on climate is not very clear, let me make it clearer. Remember Hillary’s emails? That’s how propaganda wars are won. Find a short, easy to remember phrase and repeat it millions of times. People like things they can recognize. If they recognize something, it must be true. Once your phrase becomes a slogan that everybody recognizes and that dominates the airwaves, you win. It doesn’t matter how empty of content the slogan is. It’s got to be simple. Hillary’s emails. Full stop. Nothing else.
The second you make it a tiny bit complicated, you lose their attention and they’ve moved on to another round of Hillary’s emails.