Just saw on TV somebody who was identified as “Democratic strategist” and who wrote a book titled Reversing the Apocalypse. When she started speaking, she said a bunch of very reasonable, intelligent things. But it was too late because the book’s title has already repelled everybody who is not a self-important hysteric.
It woypd be great if “Democratic strategists” understood that the Apocalypse folks are all with them already. Now it would make sense to try to attract those who are persuadable but are kept away from the polls because they are scared of the crazy wing of the party.
As we have seen very recently, voters react positively to the message of winning and positivity. Nobody wants to hear about the Apocalypse.