You got to be desperately willing to lose to come up with the term “single payer” and keep using it obsessively. As a slogan, it has zero power. Go outside, stop people, and ask them if they want single payer. Isn’t it obvious that most will hear “single payer” as a vague threat? Like in “you’ll be this single payer and will pay through the nose, like always, without getting anything in return”?
What kind of an impotent idiot includes the word ‘payer’ into their messaging? Do you know anybody who is excited to pay and wants to do more of it? The main objection to your plan will be that it makes people pay more in taxes and you confirm that by making it all about paying? The words “health” or “doctor” are nowhere near the title of the project. If you really want to lose, why not just call it “a tax raiser” and be done with it? Just to make sure that no voter finds their way to you by mistake.
But hey, the adepts are excited about the term, all three of them. They’ve been waiting for it since 1976, and it’s their dream come true. So let’s tank more elections by catering to their excitable asses because we haven’t lost enough yet.
Look at the Oval Office. The guy sitting there has no brain, no experience, no ideology, no politics. But he knows messaging. And he showed us all how far this takes one today. Instead of debating what Hillary did to Bernie and vice versa, we need to come up with the kind of messaging that will get people energized.