People are alienated, they feel the need to connect to others but they don’t know how to do it in the world of neoliberal competitiveness and of seeing humans as consumer goods. The current identity craze is a cry for help on the part of lonely consumers who only know how to declare their humanity through attaching attention-grabbing labels onto themselves. The “oppression Olympics” are, yet again, an attempt to reach out to others in the strictly neoliberal logic of competition as the core human value.

Leave a comment