End caps are basically goldmines because they’re built to attract eyes. They’re loaded with the products that are most likely to prompt an impulse buy—or products from manufacturers with money. Yes, companies essentially pay supermarkets to display products in these end caps, and the tactic makes sense. Item sales often see 33 percent increases when they’re featured in an end cap.
This is so weird. I never buy anything from end caps, don’t even look at them because it feels like there must be something wrong with them if they are expelled from the actual aisle. Why would I want these marginalized, singled out pariahs, I always think.
I think about these things a lot because I go to grocery stores like other people go to church. Google some images for Soviet grocery stores if you don’t get it.