I just came across a really interesting discussion in Caldwell’s book of how the woke corporatism was born.
One of the first instances where it manifested itself was the MLK Day. Obviously, MLK himself wouldn’t have been super happy about suddenly being such a great favorite of the corporate crowd but who cares. The richest, greediest bastards suddenly discovered that they could obviate any criticism by spouting a bunch of woke slogans. And that’s the essence of woke corporatism. It’s why the most disgusting people in the world constantly lecture those whom they oppress about justice, equality, and anti-racism. That’s why the ultra-rich honestly feel victimized by struggling folks of modest means.