City as a Brand

Incidents like this damage our brand as a city, disrespect New Yorkers and endanger visitors and residents alike. All those who participated in this reckless behavior must be found and held responsible to the full extent of the law. We will not be a city of chaos. https://t.co/5XjRTlAqGs
— Eric Adams (@ericadamsfornyc) November 21, 2021

I agree that the behavior depicted here is undignified and idiotic but “city as a brand” and, even more disturbingly, “country as a brand” is a terrible idea.

In my book on crisis literature, I have a few pages on how the concept of Spain as a brand was developed and what kind of people were put in charge of the project. The only reason it was done was to hide the destruction of public services and the impoverishment of the people. We deserve real nations and real cities, not some stupid marketing projects.

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May I ask what the cliff notes version of “Spain as a brand” to hide impoverishment and destruction of social services is, or how I can find out by myself?

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