I have found myself in an unexpected and somewhat weird position of working as a translator for 3 large companies. One is medical, one is tech, and one a religiously affiliated multinational charitable concern.
And let me tell you, my friends. As part of this work, I’ve been in correspondence with many people. In the medical company, in particular, every translation goes through many rounds of review. This puts me in touch with many employees in different positions. I have noticed that the frequency of people listing their pronouns in the email signature in all 3 companies is an order of magnitude higher than in academia.
In academia, secretaries and members of low-level administrative staff list pronouns. Maybe a few early-career academics with no publications. Serious people list their recent books and corresponding links but very VERY rarely pronouns. Yesterday, for instance, I had to get in touch with 5 academics I don’t personally know for a colleague’s tenure review. Zero pronouns. On the same day, I coresponded with 4 people in the corporate world. All had pronouns.
The main source of wokeness is no longer academia. It’s still a major source of it but there’s now a much more powerful and wealthy one. That is the world of transnational business.