Ukrainian Railways – the one that manages to run trains on time during a war – got Boris Johnson to wear its promo hat that says “Carriage numbering starts from the head of the train.” Johnson is now appearing everywhere in the hat:
As a result, everybody wants the hat. Ukrainian Railways will sell lots of hats and make its trains even better.
Moral of the story: if you can’t get into their heads, get on their heads.
Clarissa's Blog 