Have you ever wished you could have a private viewing of your favorite painting? One lucky man named Stefan Kasper in the Netherlands was granted that opportunity and more when he became the 10 millionth visitor to the Rijksmuseum in Amsterdam. He was granted his very own night at the museum, including a dinner and bed underneath Rembrandt‘s masterpiece The Night Watch.
This incredible event occurred in 2017. It was business as usual at the Rijksmuseum until Kasper had his ticket scanned and came up as the 10 millionth guest. He was immediately presented with a special ceremony, where an official of the Rijksmuseum explained what was in store for him. After the museum closed for the day, Kasper was allowed his own private evening with Rembrandt’s painting, and many other famous works of art.10 Millionth Visitor to Rijksmuseum Is Granted Private Evening With Rembrandt’s ‘The Night Watch’
First of all, it wasn’t private because the poor dude was filmed and footage was plastered all over social media. And second, the whole thing must be fake anyway. It’s too big of a coincidence that the 10-millionth guest just happened to be a person who doesn’t want or need to be at home at night and possesses a strongly exhibitionist personality that would make this not a dreaded punishment. And that he’d be male, adult, and fairly young because women and older people can’t go to bed in a random place.
An interesting analysis. The museum made an advertising event. Very clever. Did it increase the number of people who visited the museum?
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I’d now definitely avoid that museum but that’s me.
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So the advertising gimmick for you qualifies as a turn off. :)))
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Not every advertising gimmick but the ones involving sleeping in a public space definitely do. 🙂
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Bottom line: Museums need to make money.
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I loved visiting the Rijksmuseum and, as a woman, would feel pretty safe sleeping there as part of such a stunt.
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