Choices are great. They can also become exhausting when you have to make them all the time. Choice oversaturation causes choice fatigue.
The relief a human brain experiences when choices are removed from at least one area of life is addictive. This is why so many people move away from search engines with their “your search term resulted in 2,980,623 results” to a simple, clean AI app with one single response to every question. With AI chatbots there’s nothing to choose from. A question produces an answer instead of a list of potential answers.
This is extremely dangerous because users can have their worldview bastardized and rewritten without even realizing it. But the respite from choice fatigue is so alluring that most people simply won’t care.
Clarissa's Blog 
Eliminating as many choices as possible was a huge part of Steve Job’s business model.
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