Fans of Shrek are very upset because they new film in the series, they say, looks different.
I stared at the contrasting pictures of characters very hard but for the life of me I don’t see any difference.
I’m putting this up here not because I care about changes to Shrek but to demonstrate that I have a limited capacity to perceive visual images. This might be the reason why I’m so attentive to texts. I believe this is a compensatory mechanism I developed as a result of my limitations in the visual sphere.
I’m also extremely sensitive to the changes of mood and energy but that has a different origin.
Clarissa's Blog 
Huh.
I *am* good at visual pattern-matching, but I can’t tell anything from those pics, because it’s different expressions and lighting.
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People are really upset, so it must be something. I’m baffled.
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These pictures don’t show it well, but I remember seeing pictures of new Shrek and it just feeling *off.* Even here I can tell they’ve done something odd to his nose.
But I was not going to be watching Shrek #15 or whatever we’re at regardless. I enjoyed the original movie, but why ruin a good thing by forcing yourself to suffer through the mediocre sequels? Many people in my age group seem to get excited about sequels to their favorite childhood movies and I don’t understand why.
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I saw the second one and it was bad enough that I have not seen any subsequent offerings.
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I actually enjoyed the second one, but i could tell the third one was gonna be really bad so I stopped there
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The only things I can think of is his eyebrows are a bit thicker, and the color has gone from a kinda neon-ish green to more of a light-ish brown / muddy green. Now granted it might have been due to the light in the photos being different; but as I have not watch any of the Shrek movies since the 1st one I don’t know if it was just the photo, or if it was standard across the movie. Other than that, no idea.
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“Shrek are very upset”
Why does Shrek 5 need to exist? I don’t get it….
The changes are very minor and the type of updating that animated characters get all the time.
But… why Shrek 5?
Stuck culture loses again!
This is also an example (maybe) of change fatigue…. all change all the time takes a tremendous psychological toll and something very trivial might cause the whole edifice to come crashing down…. like a person who survived a war seemingly intact but then freaking out over a lack of paper towels in a restroom.
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That’s 100% it. People get so attached to these characters (or their partisan political beliefs) because that’s some stability at least.
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It’s well known in business that changing an established brand is suicide, the new coke being the most famous example.
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“changing an established brand is suicide, the new coke”
Brands change all the time… look at the various incarnations of Betty Crocker or Aunt Jemima (before woke killed it).
Logos change all the time.
The problem of New Coke was that they advertised it. Had they not announced the change most people wouldn’t have noticed.
And they advertised it in a way that alienated established customers, had they introduced it as a anciliary variety it would have been okay.
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If they weren’t going to announce the change, why bother changing at all?
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“why bother changing at all?”
The 80s were still Cola wars… it was a ploy to finally bury Pepsi… and it didn’t work.
trivia: in the 1980s both Pepsi and Coke were available in Poland (both had local bottling facilities) but neither was available everywhere because a socialist economy can’t manage national distribution and choice….. pick one or none cause that’s what you get.
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Is anybody on here familiar with the Tango Apple sugar-free soda? Its not even on Amazon here. You have to go to ethnic food stores to find it.
That bastard is so delicious. And please, no lectures about how bad it is. A have a can every 3 months, and whatever is bad won’t get much worse from that.
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Brand pivoting is real and good (within the new ethos) but it has to be done very carefully. As effective managers of our own selves, we need to be mindful of that.
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Is *that* why all movies now are remakes, rehashes, and sequels?? Because the current movie gen has so little stability that they’re looking to movie franchises for it?
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That’s what I strongly suspect. A human brain thrives on stability and predictability. It perceives anything that threatens it as a great danger.
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“Is that why all movies now are remakes, rehashes, and sequels?”
Well the focus of movies/books/tv turned away from stand-alone content to franchises… ten? over ten? years ago.
I think that constant change and chaos is, despite wishful thinking, not good for creativity. The most creative places tend to be relatively prosperous and stable. Turkey and SKorea are both doing pretty well and churn out tons of original tv series, some of which are pretty interesting.
Prosperous and stable means that audiences have more tolerance for unhappy endings and new formats etc. Poor and/or chaotic creates audiences that want endless rehashes of formulaic stuff with happy endings.
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SA was founded by the first global corporation with the first brand, the VOC of the Dutch East India Company. The idea that corporate brands aren’t eternal is a new concept.
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