Yes, but this led to such an explosion of very funny memes on Ukrainian social media that it’s totally worth it. For me, at least. You get together with another Ukrainian these days, say the words “color of the year”, and you both start heaving with laughter.
I strongly suspect this is happening for many people who are not native speakers of English. Probably not for trans-childed Somalians from the previous post but only because they don’t exist.
Clarissa's Blog 