Brand Positioning

Our university is doing a new brand positioning. The people in marketing came up with 3 statements that I’ll summarize as:

1.  We are affordable and offer good value for the money.

2. We are kind, sensitive and offer endless emotional support on and off campus.

3. We are diverse and have a lot of very diverse diversity.

Obviously, I chose #1 because it’s very true. We are the cheapest in the state. The second one is worded in such a pseudo-psych language that I cringe. And #3 is standard woke drivel.

Let’s place bets on what the final choice will be. I’m pretty sure it won’t be the reasonable, honest option.

Dismantling the Nation-state

And it’s not Trump that’s doing it. It’s the Biden administration, well in keeping with its sustained policy to take apart America as a nation-state.

I’m not saying, of course, that Trump wouldn’t do the exact same thing. Partisanship is alien to me. But for people who like to inhabit the pleasing delusion that our only problem is “evil Trump”, this should be a wakeup call. Not that it will be because people are too attached to their partisan fantasies.

More Hiring

I think I finally found the right candidate. It was the shortest interview known to humanity. A mother of three, with a 19-year-old and preschooler twins. So an old mother like me, which means she’s known serious hardship. Has her own business and immediately struck a friendship with my secretary.

I hired her on the spot.

Professor Snowflake

I saw the video, and the professor, and especially his wife, disgraced themselves completely. Yes, the student is a brainless, chirpy airhead. But a professor should know how to engage with pouty students. Under no circumstance should you raise your voice, lose your cool, or initiate physical contact with a student. Most importantly, you do not unleash an overly emotional spouse on them.

The student has an absolute right to express her beliefs – hideous as they might be – at a university function. And anybody else has the right to respond in a similarly calm and, ideally, more dignified manner. There’s a profound difference between having a party at your house as a private individual and hosting a professional event.

How can we ask students not to be enormous snowflakes who freak out when they hear something unpleasant when we act like exactly this kind of snowflake?

American Child

I took Klara to Olive Garden for the first time today, and she’s in love with their bread sticks. She’s such an American child, it’s funny. Only Americans can be so enthusiastic about these bread sticks. I tried them, and I just don’t get it.

The Perfect Colleague

My ASL lecturer, on the other hand, is a dream employee. He wants to start a Deaf Studies program at my department. He told me from the start, “I understand that you are technically my boss. Do you need me to report to you about the steps I take to make Deaf Studies happen?”

I said, absolutely not. Go for it, do whatever you need, I’ll sign everything, just tell me how I can help.

Since then, I keep hearing that he’s constantly in meetings with the Dean, the Provost, the Vice-Chancellor, even the library services. I don’t need to manage the process, hand-hold, or even know about this. In short, the dude is me. He knows what he wants and goes for it. We’ll have our Deaf Studies program in no time.

The ASL lecturer is promising me a course on deaf culture. I’m going to take it as a student because how fascinating?

On my end, I’m bringing Swahili to campus in the Fall. This will be the third new language I’m adding to our department. We hadn’t added any languages for 15 years previously for reasons I don’t understand. My goal is to bring in Hebrew in 2025 so we can offer Hebrew and Arabic in alternate years, and then I’ll happily retire as department Chair.

Where Are the Pundits?

This is identical to what happened with the administration’s stance on Ukraine. All of a sudden, Biden’s officials are insisting that Ukraine must stop offering resistance and just let Russia bomb indiscriminately. And it all happened at the exact same time. A massive reversal on both Israel and Ukraine.

It’s very sad that political commentary is dead in this country. I’d love to hear an analysis of this. Or, ideally, 3 different explanations from 3 equally interesting pundits. But there’s nothing. All we can get anymore are partisan slogans where people reiterate their party allegiance more eagerly and repetitively than Soviet Komsomol leaders in the Brezhnev era.

Something is happening, and we won’t know why because all people want to do anymore is stand in a dead end, beaming fanatically at a wall.

Not Measuring Up

I’ve spent all day writing an article for this Ukrainian literary outlet that wants to publish my stuff. And it’s so hard to write because everybody on there writes a very sophisticated form of Ukrainian while I barely learned to write the regular kind very recently. I did 2,000 words, and there are exactly 2 fancy sentences in there, which took everything I’ve got.

I’m also being invited to give a talk at the conference of the Ukrainian National Museum of Literature because the organizers think I can elevate their event. I don’t know who they are confusing me with because – and this is no false modesty but simple self-awareness – I can do many things but I can’t elevate anything. Nor do I particularly want to.

I’m very much enjoying all of it but I wish I had spent more time preparing for this new role.

The Chthonic Horror in Emma Cline’s Novel The Guest

Somebody very smart and kind asked me the following question about Emma Cline’s masterpiece The Guest:

Alex, the main character of The Guest, is a representative of the chthonic chaos that is the enemy of any civilization. Each of us is originally Alex, and our success in life depends completely on how far we manage to travel from our basic self, our inner Alex.

Alex is dumb, primitive desire. She is governed by spontaneously arising whims, and in order to feed them, there’s no destruction she won’t wreak. There was a story on the news recently about a mother who went on vacation, leaving her 16-month-old baby alone. The baby died, but the mother still doesn’t understand why people are upset. She needed a vacation! Don’t you get it? She needed it. This woman is a real-life Alex, and we are horrified by her because we know deep inside that we are all originally her.

When we talk about self-discipline, duty, delayed gratification, and responsibility, we are naming stops on the journey away from our inner Alex. Every society has its bottom layer composed entirely by people who have not found a way to fit their raging desires into a corset of constraining principles. Some societies become overrun by their chthonic bottom, and that’s a terrible thing.

Our society is not like that. But we have a different problem. We keep trying to engineer away the dysfunction of people like Alex. None of the social engineering policies we employ make a dent in the dysfunction. All they do is make life more uncomfortable for the people who are civilized. Cline’s great achievement in the novel is precisely not to provide an explanation for Alex’s dysfunction that would allow us to engage in our favorite pastime of imaginatively engineering away her chaotic nature. “Ah, it’s because she’s poor. Let’s solve poverty. Ah, it’s because she’s a minority. Let’s do DEI. Ah, it’s because she was abused. This won’t happen to me, then. Yay!”

The novel invites us to take measure of our inner Alex and think about what keeps us from sliding into chaos. Take war, for example. Why are there still wars? Why is war a constant accompaniment of humanity? War is an escape valve from the corset of civilization. War is people looking into the face of the chthonic horror that resides inside them. And sometimes realizing that chaos is the default. Civilization isn’t. It’s precious, tenuous, and always at risk.

There’s nothing more useful a person can do than seeing their own reflection in Alex and thinking about what keeps them from being engulfed by the chaos. Also, we need to ask ourselves how much our need to engineer away the chaos in others stems from the fear of not being able fully to contain our own.

I’m not a drug-addled prostitute but I see myself in Alex. No amount of college degrees, publications or accolades contradict that the same chaotic human nature is right there inside both of us. I control mine enormously better but I’d be guilty of the greatest hubris if I were to deny that the chaos is there. It’s always there for individuals and societies, and we need to decide anew to keep it at bay every day.

P.S. If you are a student who needs to write a book report, please don’t copy the above. The teacher will report you as a danger to your classmates if you do. Just use the AI, like everybody else.