I don’t know how many of you have been following the contest for larger-sized models that American Apparel has been conducting. I was very vaguely aware of it and of the controversy surrounding it. Apparently, the company decided to disregard the popular vote that gave the win in the contest to a woman called Nancy Upton because she had made statements criticizing the company. Of course, it’s their contest, so they can do whatever they want with it.
What really shocked me, however, was a letter the company’s creative director sent to the winning contestant. I’m not going to expose you to this badly written rant in its entirety (you can check it out here if you wish) but here is a small excerpt from it:
Oh – and regarding winning the contest, while you were clearly the popular choice, we have decided to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company.
I don’t know about you, but I, for one, will not buy anything ever again from a company that employs such condescending, rude and unintelligent individuals who express themselves in the style of characters from the movie Mean Girls. I used to be a customer, but after this, I won’t be any longer.