N’s work evaluations say he “totally rocks” (this is the official formulation)Β on research and needs to improve the sales aspect and interaction with customers.
What nobody seems to realize is that nobody can be both things at once. Good salespeople lack the personal qualities that make good researchers. And scholars don’t have the qualities needed to make good sales.
It’s the same in one’s personal life. If you want a romantic partner who is sensitive, gentle and kind, don’t expect this same person to make a packet of money and buy you a jet. If you want a sexually voracious, passionate partner, don’t expect this same person to be calm, quiet, meek and reasonable when discussing what to make for dinner or what political party to support.
Or, to put it more succinctly, if a person possesses a certain quality, this quality will make itself felt in a wide variety of circumstances.

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