Initially, companies hired social media specialists to promote their brand name by any means necessary. The specialist was required to get the brand mentioned online in any context whatsoever as many times as possible.
As social media gained in importance, however, the approach to the kind of specialists who were hired changed. Quality became more important than quantity. Today, companies insist that they only want people who can write well. A candidate is required to provide a portfolio with his or her best pieces for the potential employer to analyze.
I will be mentioning this to students who whine that I make them write too much. Writing is the least developed of their skills. And it will become one of the most marketable skills in the nearest future. Universities need to study these trends and respond to them.
As things stand right now, people don’t want to teach students how to write well because it is too much of a hassle. For instance, a colleague recently sent out a flyer in an English lit course where he promised that students would not have to write more than two 2-page essays in the entire semester. This was supposed to be the course’s selling point].