WordAd Earnings: An Important Update

Published by

Clarissa

January 30, 2016

My regular readers will not find this interesting but I know there are many fellow bloggers who are curious about the way the WordAds program functions.

If you look at the table of this blog’s earnings, you will see that WordPress has dramatically lowered the compensation for each ad impression. Note also that ad impressions are not the same as the number of hits. You have no way of knowing where the “ad impressions” figure comes from and why it varies from one month to another. You will have to trust WordPress on that. I experimented with placing the maximum amount of ads as opposed to a moderate amount of ads and that had absolutely no impact on the number of ad impressions.

After perusing the table, you can judge for yourself if the WordAds system is something you want to try out on your blog.

WordAds

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21 responses to “WordAd Earnings: An Important Update”

Sean Patrick Hazlett

January 30, 2016

I also experimented with more ads last month and increased my number of impressions, but, like your blog, the price per impression declined.

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1. Clarissa
  
  January 30, 2016
  
  This seems to be an unannounced trend with WordPress.
  
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  1. Sean Patrick Hazlett
    
    January 30, 2016
    
    It could also be related to seasonality. You would have to look at what your compensation per impression rate was during different times of year (i.e., comparing December 2013 and 2014 to December 2015. I don’t make enough to bother with the analysis, but it isn’t all too difficult to do.
    
    Another theory could be that by providing more real estate on your site for advertisers, you dilute the impact of a single add. That might explain the effect on my site – impressions went up, but the value of having real estate on a site more crowded with advertisements is less for prospective advertisers.
    
    It’s likely a mix of both factors.
    
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    1. Clarissa
      
      January 30, 2016
      
      This is very interesting. I’ll have to think about this. Thanks for the ideas!
      
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Sterculian Rhetoric

January 30, 2016

Wait a minute?
You make money from your readers?

This is what I wrote about that sort of behaviour. Funny thing is, I can’t quite decide if I am for it or against it.

http://sterculianrhetoric.blogspot.ca/2008/03/the-parable-of-cock-and-cunt.html

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WordAds Earnings | Clarissa's Blog

February 19, 2016

[…] FOR AN UPDATE WITH THE MOST RECENT NUMBERS AS OF JANUARY 2016, PLEASE FOLLOW THE LINK. […]

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dailyfeeders

May 8, 2016

Reblogged this on and commented:

Interesting information

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Sarah Gooding

January 18, 2017

Do you have an update for 2017? Have your earnings increased/decreased/stayed the same?

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1. Clarissa
  
  January 18, 2017
  
  Curiously, they have increased. I have no idea why but the payments seem to have returned to the higher rates. I’ll post a photo when I get a chance.
  
  Right now is a good time to do WordAds.
  
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  1. Sarah Gooding
    
    January 18, 2017
    
    Thanks for your quick reply. I’m writing an article on this today and hoping you’ll be able to share your 2016 earnings – trying to get an idea of how WordAds is doing more recently. There are quite a few blog posts from 2013,2014 but less info for 2016.
    
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    1. Clarissa
      
      January 18, 2017
      
      Oh, an article. I thought you were a fellow blogger.
      
      In this case, I have no interest in helping.
      
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      1. Sarah Gooding
        
        January 18, 2017
        
        Well I am a fellow blogger. I write daily about WordPress news. I’m collecting info from different folks about WordAds and how they are doing because there’s so little information out there for folks trying to monetize their blogs.
        
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        Clarissa
        
        January 18, 2017
        
        After the word article, you lost me. I don’t like people who use free labor to get paid. Good bye.
        
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Only1.blog

January 22, 2017

Can you tell me what is the CPM now for 1K impressions ?

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1. Clarissa
  
  January 22, 2017
  
  Thing is, there is no direct link between the number of impressions and the sum of the payment. The quality of impressions matters as much as the quantity. So you can get $30 for 130,000 impressions and $75 for 28,000 impressions. It depends mostly on where your visitors are from.
  
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  1. Only1.blog
    
    January 22, 2017
    
    Can you do me a favor and screenshot my blog please . I am tired if viewing the same ad (get.blog) and i dont know if other ads are shown or not . Viral111.com. Thank you
    
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Jetpack 4.5 Expands Monetization with WordAds Integration – Just Hippo

May 13, 2017

[…] started changing in 2016 for Clarissa who now reports that earnings are increasing. “I have no idea why but the payments seem to have returned to the […]

https://polldaddy.com/js/rating/rating.js

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Kubadvisor

May 28, 2017

Wow…. the earnings are utterly disappointing….

https://polldaddy.com/js/rating/rating.js

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1. Clarissa
  
  May 28, 2017
  
  Judging by how rude and oblivious you are, you run no risk of making even these disappointing earnings.
  
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  1. Kubadvisor
    
    May 28, 2017
    
    You’re taking it personal. I have YouTube as a reference and I thus believe that my expectations were pretty high at the beginning. This is basically a confirmation that making a living of wordads is impossible. Unless your numbers are in thousands of dollars.
    
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    1. Clarissa
      
      May 28, 2017
      
      I’m “taking it” the way I want to take it. You are extraordinarily rude and clueless.
      
      Off with you.
      
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