Sometimes, you repeat your own talking points so much that you start to believe them. Contrary to what we hear on TV and see in the papers, voters aren’t appalled by Trump any more than they were on the day they handed him the presidential victory. Nobody gives a flap about Comey or the Russians. Nobody – aside from those who thought this on November 8, of course – thinks that Trump’s presidency is a disaster. Many people think Trump is delivering for them.
The only way for Democrats to win is to stop running against Trump and start running on their own message. Of course, that requires coming up with one. For instance, it has become very clear that voters care about immigration. We can fret all we want about how crazy it is to care about immigration more than you do about your own health insurance, but you got to work with what you have. What’s the Democrats’ new message on immigration? Yesterday I linked an article that had some good ideas on the subject. I hope some of these ideas start appearing in the Dem nationwide platform.
Most importantly, the message of embracing losership, of “you didn’t build this”, of “privilege” needs to go. Many people perceive it as a weapon with which the rich and the mobile try to humiliate them. Remember how often Trump repeated the word “winning” in his campaign? It’s NLP, neurolinguistic programming. It’s something to look at and borrow.