A real chef writing about Blue Apron and Co:
My deepest problem with meal kits, however, is that I worry they’re not teaching people how to cook, but are instead teaching them how to prepare meal kits. The recipe cards that came with some meal kit boxes sounded like word problems, full of measurements, times and temperatures, and if there’s anything I hate it’s this insistence on turning cooking into math.
Hear, hear! I love making long, complex dishes that have a million ingredients but this format just kills the joy for me.
And also this:
Chefs sample their dishes multiple times as they cook because cooking happens by taste and by eye, not by time and temperature.
YES! You can’t cook well by disengaging from the process and placing a wall of numbers between you and what’s supposed to be a sensuous experience. Psychoanalysts recommend that very brainy people pick up cooking as a hobby to awaken the beaten-down intuitive, sensuous part of their psyche.