In Neoliberal Culture, Jim McGuigan explains that the phenomenal ideological success of capitalism hinges on its capacity to sell itself as cool and co-opt the spirit of rebelliousness for its purposes.
People like Banksy are ideologues of neoliberalism in a much greater degree than any crusty old libertarian who drones on about free market in the classroom.
I really recommend McGuigan’s book because he shows that the British art scene is the laboratory where neoliberal ideology is articulated and masked as ‘cool.’
What we saw yesterday with Banksy only looks like a really cool thing because we’ve been brainwashed by the philosophy of cool capitalism. It’s not an ideologically innocent trick. It’s a co-optation of people into the structure of feeling that legitimizes their oppression. We are enthusiastically underwriting our own oppression in many ways. This is one of them.