I remember when I first came to Canada, there was this commercial on TV. Maybe some of you will remember it. There was this really obese little boy sitting at the table. I had never seen this kind of obesity before, so it was already a shock. The boy was eating something covered in a thick layer of barbecue sauce. His face, his hands, everything was completely grimy because of that sauce.
I was so horrified by the ad that I never tried barbecue sauce. Always avoided it because even hearing the words made me want to gag. I have no idea what the commercial was trying to sell. Napkins, detergent, paper towels? Maybe even barbecue sauce, although I don’t think anybody could be crazy enough to see those images as appetizing. But I conceived a decades-long disgust of barbecue sauce.
Finally, twenty years later I closed the Gestalt by tasting barbecue sauce in Canada today and discovering that it’s quite nice.