Everybody is missing the point on the failed Victoria’s Secret re-brand.
I used to be a very faithful customer. VS had my bra size all figured out, and you won’t know what that means if you aren’t a big-chested woman. That and the familiarity kept me on board in terms of brand loyalty.
But a bunch of years ago, I quit cold-turkey and have never even entered a VS store since. This wasn’t because I missed the soft-porn, tacky “angels”. The “angels” are only of interest to incel guys. This wasn’t because I minded the new “diverse” models. I’m a woman. I don’t care about models one way or another.
The reason why I stopped going was the decor. You walk around a mall and see a dingy, dark, dirty-pink, aging-prostitute aesthetic, and you don’t want to enter the store. The underwear kept going in the direction of “let me step out to the truck stop and make a few bucks servicing the drivers”.
The fixation of both the marketing team and the commentators on the models is a male thing. The angels are about pandering to a certain category of men. The diverse models are about re-educating men. None of this is about women.
Normal women don’t aspire to look either like the angels or like Megan Rapinoe. Normal women aspire to buy a bra that doesn’t pinch, dig or shift while having a pleasant shopping experience. The idea that women wear the kind of underwear that would motivate men to have sex is unrealistic. Most men under the age of 70 don’t need much external motivation to have sex. You don’t need to prance around in fluffy wings and a garter to arouse a normal, healthy man.
Clarissa's Blog 
It was also a non-sleazy place for her wife to buy her husband part of his birthday present.
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Aye. Wasn’t ever a VS customer, because they’re too dang expensive. But when you find the right bra size… you don’t let go of that easily!
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I went to this small store in Montreal where they do free bra consultations. I discovered that I’m way off in the alphabet from what I always thought. They fitted me with this thing I’d never consider buying, and now I’m in paradise because I actually forget I have it on. It has no metal or plastic parts at all. Usually, an unsupported bra in my size looks like a parachute for a two-handed giant but this thing actually looks good.
By the way, in the USSR all bras were one size. It required the very first Soviet female minister in the 1970s to fight for a variety of sizes to get that done. The male party apparatchiks simply didn’t know that anybody might need different bra sizes. The age they all were, they clearly hadn’t seen a naked woman in a couple of decades.
And most hilariously, the creation of new bra sizes required the approval by the Politburo.
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