The former head of the BBC News World Service is ringing an alarm bell about Putin’s pet propaganda network, Russia Today. The Guardian reports: “As the World Service has pared back, Russia Today has expanded spectacularly. The network, which broadcasts a pro-Kremlin interpretation of world events in English, Spanish, Arabic and Russian, launched a UK-focused channel based in Millbank, central London, recently and plans to launch German and French channels next year. Putin will next year increase its global budget by 40% to 15.38bn roubles (£183m), up from 11.87bn roubles this year. The channel boasts of a worldwide reach of 700 million – while never disclosing the actual size of its audience – after expanding its Spanish service across South America.
Well, color me unsurprised. For months, all I’ve been hearing from normal, well-meaning people is “separatists in Ukraine,” “there is a civil war going on in Ukraine,” and “I don’t support Putin but.” These poor folks have no idea that what they are so faithfully reproducing is Putin’s propaganda. They actually get upset when I ask them why they love Putin so much.
It would be great if people tried to trace the origin of these implanted beliefs in their own minds. If you are so convinced there are separatists in Ukraine without ever talking to a single Ukrainian and barely knowing where the country is located, how did the word “separatists” come into your mind? Did you read it or hear it on TV? And how do you know that the journalist who first wrote or said it has not been paid to do so by Putin’s agents or (which is much more likely) isn’t a lazy arm-chair loser who is reluctant to do the work and is very easily fed this information by those who are paid to do so?
A week doesn’t pass (well, now it does because I’m on vacation but before that it didn’t) without me meeting a seemingly reasonable academic who regales me with a speech that I have already heard on Russian TV. When I gently point out that this is an almost verbatim translation of Putin’s propaganda of the week, my interlocutor gets upset and always – and I mean absolutely without exception – responds, “Of course, I don’t support Putin but you’ve got to agree that he has reason to be upset with the West.” I have no idea who first came up with this line or how much money went into implanting it in so many people’s heads, but let me tell you, it’s creepy when one person after another delivers it with robotic precision.
These days, it’s very easy to spread propaganda. Many people don’t have a developed capacity to think. What they consider thoughts are actually snippets of things they saw on Facebook, heard on the radio, glimpsed in the check-out line at the grocery store. Take any idea, no matter how outrageous it is, repeat it enough times and through enough media, and you will soon hear people repeat it verbatim as if it were something they came up with on their own.