When I filled my bird-feeder with the expensive $2-per-pound bird-seed, I had crowds of birds visiting the feeder. 

But when I ran out and filled it with the cheaper $0,99-per-pound seed, birds refused to come. 

This is society of consumer at its worst. Even birds understand brands and despise the cheaper offerings. Maybe I should put a copy of Naomi Klein’s book outside. These spoiled birds might be interested.