The Jaguar Debacle

In a hilarious turn of events, Jaguar aired a bizarrely woke ad

Yes, that’s the ad. For Jaguar. I mean.

and people are having great fun with it:

Aside from the stupid ad, the famous Jaguar logo has also been turned into a weird childish looking thing. It’s a trend now to make logos look like a first-grader drew them. See here:

It was so pretty, and look what they did to it.

My university also sank a hefty amount of money into turning our logo into something like this. Now all of our merch is unusable because it still has the old logo and nobody has money to buy all the new stuff with the new logo.

P.S. Mystery solved. The head of marketing at Jaguar used to be head of marketing at… Bud Light.

Book Notes: Claudia Piñeiro’s The Time of the Flies

In spite of the inane quotes from Angela Davis and Rebecca Solnit, I still decided to give Claudia Piñeiro’s novel a chance and ploughed on until the bitter, bitter end. And bitter it was, indeed, because it turned out that the whole point of The Time of the Flies is that any man has “the right to be a woman” and it’s “a right that must be recognized.” These are quotes, in case anybody didn’t catch on.

As I’ve been saying, the narrative of “rights” leads to very insane places if we don’t approach this concept carefully and intelligently.

Aside from Piñeiro’s insistence that it’s crucial to trans children in schools and keep it secret from their parents (which is hard to ignore because it’s what the novel is about), nothing about the book works. The way it’s put together is clumsy. The characters make no sense. Everything is fake. And I swear, she used to be an excellent writer. When she wrote about Argentina and things that are happening in Argentina and are relevant to Argentineans, she was an excellent bloody writer. But then, for some utterly confusing reason, she decided to abandon all that and write for the English-speaking admirers of Angela bloody Davis, and I’m so upset because this was one of my favorite Latin American authors and now she’s all “rah-rah, let’s prattle on about the stupid Anglo fixation on transing kids like it’s the most important issue on the planet.” It’s so subservient, so pathetic. The woman threw away her God-given talent for … this? To appeal to some marginal group of overheated Anglos?

I’m really upset right now. I could have spent these two days reading something worthwhile and instead got saddled with this crap.