Neither candidate did enough to reach out to the Internet generation during this electoral campaign. Romney didn’t do so because he doesn’t have much to offer to people who spend their lives in the social networks and who tend to be more cosmopolitan, well-traveled, well-informed, and progressive than any other segment of the population. Obama took a while to figure out how much he needed the Internet generation. Still, the bulk of his campaign money was spent on television ads. This is a dangerous strategy because there is an entire new generation of voters who don’t watch television.
Yesterday I got the following message from the Obama campaign that shows some belated awareness of the voters who can only be reached online:
Clarissa —
This is cool:
You can see exactly how many people named Clarissa have already voted.
Take a look at that. Then share it with your friends so they can see how many people with their names have voted, too — and look up their polling place.
Bottom line: We need every Clarissa– and everyone else, too — to make it out to the polls to support President Obama.
So help get the word out — and the vote:
This is a fun gimmick but a lot more needs to be done to reach the Internet generation. Several of my students don’t know that an election is about to take place. Not a single discussion or ad has reached them in their world where TV-sets and stationary phones are a thing of the past. This will have to change and soon.
Are you ready to vote tomorrow?
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