Empowering Panties

While waiting for my sister to try on dresses at Nordstrom, I picked up a fashion magazine and read the following blurb:

Naja is a socially – conscious, luxurious, but affordable lingerie brand that empowers women.

I’ve tried to imagine how underwear can “empower” while having a social conscience, but failed.

4 thoughts on “Empowering Panties

  1. It’s virtuous consumption. There’s probably some boilerplate about how it’s made by paying fair wages to the seamstresses and/or how a certain undefined percentage of their profits go to non profit orgs that help women and/or there’s a lot of “You Go Girl” messaging on the lingerie.

    Or the lingerie is magical, like Sisterhood of the Traveling Pants or sentient.

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    1. <– is fairly certain that my consumption of too much Cup-a-Soup and Mug Shot will result in the sort of thing that “empowering underwear” are incapable of handling in any reasonable fashion

      Wait …

      Isn’t “empowering underwear” a Mormon thing? 🙂

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