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Clarissa's Blog

An academic's opinions on feminism, politics, literature, philosophy, teaching, academia, and a lot more.

Pepsi Ad

I don’t understand the brouhaha over the Pepsi ad. Yes, it’s cheesy but it’s an ad, not a philosophical treatise. The idea of breaking through isolation and getting together with people, even if delivered a bit naively, is a good one. 

But most importantly, if you have the time to write a long screed about the lack of social value in a Pepsi ad, your time would be better spent figuring out why you are such a superficial, silly person. 

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8 thoughts on “Pepsi Ad

  1. Shakti on said:

    Just another ad that attempts to appropriate political struggle to sell sugar water.

    Actually, when I saw the ad, I snort laughed, because it was so ridiculous.

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    • I had to watch the ad without the sound but I’m sure there was no political struggle there. Are these different ads? The one I saw was about joining the carnival.

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      • Shakti on said:

        No, the signs the people in the crowd are carrying are supposed to be vaguely protest themed (Peace signs, “Join the conversation.”). (There’s no wall of cops in riot gear at an outdoor concert which there is in the video). The song is supposed to sound vaguely Bob Marley-ish, but it’s not: it’s by his grand-son, Skip, with lyrics like these:

        Yeah, if ya took all my rights away
        Yeah, if ya tellin’ me how to pray
        Yeah, if ya won’t let us demonstrate
        Yeah, you’re wrong
        Yeah, if ya thinking I don’t belong
        Yeah, if ya hiding behind a gun
        Yeah, if ya hoping we’re gonna run, run…

        The shot where she goes up and gives a Pepsi to the cop is supposed to measure this one

        Although if it looked like a carnival to you, that just says a lot about the protests.

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  2. AcademicLurker on said:

    The ad is stupid, but I’m impressed that the usual suspects (Salon, Slate, & etc.) have managed to sustain their freakout over it for over a week now.

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  3. anon on said:

    Yeah, the ad is dumb and a little insulting – corporations will grab on to anything if they think it gets you to spend more. But its just about as dumb and insulting as most ads are, so I don’t really get the brouhaha.

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