Principles and Emotions
One of the weapons of neoliberalism is destroying the public space by inundating it with the private. For instance, people begin to confuse the feelings they experience when seeing cute photos of a politician hugging puppies with an intellectual position on his political agenda.
The way one can resist this is by refusing to be seduced into abandoning principles in favor of emoting over personalities. If you are against the abuse of workers by employers, it shouldn’t matter that an abused employee has an unappealing personality, sports an ugly haircut, or reminds you of a high school teacher you hated. All that should matter is the principle.