Examples of Cool Capitalism
If you ask any of the earnest progressive academics whether they support the neoliberal precarization of labor, destruction of worker rights and the subjugation of workers’ leisure time to corporate needs, they will unanimously exclaim that no, of course not.
And then they go on Facebook and celebrate these very same things because they provide a cute opportunity to virtue-signal. (Example: their celebration of the firing of the hapless Yelp reviewer from Yale).
This is what McGuigan terms “cool capitalism.” Capitalism seduces you into relinquishing your rights by making you feel cool and accomplished for doing it. (Example: people who answer work emails at night and on weekends because they feel productive and sophisticated doing it).