Anybody with even a glimmer of originality always ends up broken down and pushed out of blogging or social media. The only alternative is to avoid any subjects that can prove remotely controversial. Or somehow find a way to burrow into the deepest obscurity.
Internet enthusiasts used to warn against the dangers of governmental censorship of the Internet. Now they are all saying that in their wildest nightmares they couldn’t have anticipated how eagerly and happily users would self-censor until turning the Internet into a place to shop, gossip, and stare at cute kitties.