Facebook could actually become a good shopping channel if the company finally hired some talent and stopped buggering around with useless features.
Right now, FB’s ad algorithms are so pathetic that it’s ridiculous. With all the information they have, it’s a crime against the gods of marketing to offer somebody like me T-shirts for men saying “My wife is a pain in the ass but she’s my pain in the ass” and bras for the very flat-chested with a slogan “finally there’s proof that an A cup can look sexy.” I’m sure there’s a flat-chested woman somewhere who’d be happy to see this ad but instead she’s staring at ads that feature bras one could use as a circus tent or to trap a whale and that I’d be buying in bulk the second I saw them.
My ideal Facebook is the one where I see friends’ birthdays and pictures of their kids plus tons of good shopping offers. Instead they offer me endless ads of precooked frozen soups, which is a product I consider to be an affront to my basic humanity.
And I’m supposed to believe that idiots whose algorithms are so bad they can’t figure out that a person who posts on behalf of United Feminists will not buy sexist T-shirts can sell me a political opinion I don’t already hold?