When people say Facebook has more than 2 billion active users, is it accounts that they are talking about or actual humans?
Crowds of people have multiple accounts on FB. My very tiny feed would be 30% its current size without these multiple accounts run by a single human.
In countries where there’s any form of censorship or political persecution, everybody has a bunch of FB accounts. Also, in countries and among groups where people aren’t used to the intricacies of American political correctness, users have several profiles because FB suspends them constantly for not talking like an SJW priss-pot at all times. Every single Russian-speaking or Ukrainian-speaking Facebooker I follow has been suspended and used a fake account in this year alone. Every single one. Including folks who post mostly about cats.