Please, people, can somebody let me know if you understood why I wrote the previous post or am I being too subtle?
Just Google it already if you didn’t. It will be in current news.
Campaign of Joy
Opinions, art, debate
Opinions, art, debate
Please, people, can somebody let me know if you understood why I wrote the previous post or am I being too subtle?
Just Google it already if you didn’t. It will be in current news.
Clarissa's Blog 
7 Feel-Good Examples of ‘Joy Marketing’ Campaigns
In the world of marketing, there’s no shortage of new strategies designed to engage audiences and inspire purchases.
But if there’s one thing we know for sure, it’s that emotions rule our decision-making.
Considering the relationship between our actions and emotions, it should come as no surprise that finding ways to incorporate joy into your marketing efforts can have a profound impact on the way people perceive your brand. It’s a concept called joy marketing, and it’s worked for a lot of big brands.
Joy marketing is a term used to describe campaigns that elicit a specific emotional response: joy.
Research by psychologist Sonja Lyubomirsky on behalf of ConAgra’s Reddi-wip found that 93% of Americans were on a quest to experience more joy in their lives.
Source: https://blog.hubspot.com/marketing/joy-marketing-campaigns
The New York Times article on joy in the Harris campaign is blatant propaganda. Who knew?
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And it’s not just the NYTimes article. In the space of just a few hours, pretty much every single mainstream publication and news channel has come out with stories linking the Harris campaign and “joy.” The number of examples is nothing short of stunning.
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I was not aware of the political campaign, but since communism is a specifically Christian heresy, it’s understandable that the minions of the Prince of this World would seek to subvert that aspect of the faith as well.
It’s interesting when and where it failed to do so, and why.
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I just googled it. Scary stuff. It really is everywhere. Not clear what is there to be so joyful about either.
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Before I became aware of this mainstream “campaign of joy”, I saw a few progressive Youtubers (Kyle Kulinski, “Vaush”) who, after the pick of Tim Walz especially, were saying they felt enormous relief and hopeful energy for the first time in a long time. Apparently, for a long time (since 2017?), being a Democrat, and especially a progressive Democrat, meant feeling grim about politics, being on the defensive, and apologizing for the party leadership. Now they’re feeling rejuvenated and optimistic. So perhaps this is an organic phenomenon among sections of the Democratic base, which was then turned into a talking point by the party leadership and their media allies.
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Have you seen Walz? If progressives are genuinely excited about a clumsy fat Boomer, they are in worse shape than anybody could imagine.
The curious thing about Harris and Walz is that they are both completely fake. An AI chatbot with 6 fingers looks less artificial than these two.
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I’ve seen short clips of Walz at rallies. I can’t say he looked particularly fat or clumsy, or even abnormally fake. To me, he and Harris (and Vance) seem like ordinary politicians, of a kind that you could find way back in ancient Greece and Rome. Trump is the anomaly in American politics; I suspect Trump’s archetype is not that of the regular politician, but of the empire-building tycoon. It’s just that in western democracies, those people usually stay behind the scenes and exercise power through their money and connections, rather than personally taking the reins of the state.
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Come on, the dude keeps saying, “In Minnesota we believe in staying out of your neighbor’s business.” During COVID, he set up phone lines so that people would snitch on their neighbors who were breaking his draconian regulations. How is that not fake?
And it’s all like that.
Trump, at least, is completely authentic. He’s exactly who he is at every moment.
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Nothing is “organic” when absolutely everybody, in the same hour of the same day, across the nation, starts using the same words, to spout the same talking points.
That’s deliberate messaging coordination.
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And once again, I feel stunned that people aren’t angry at being handled this way. We are being treated like absolute sheep and we are fine with it? Then we truly are sheep.
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Do normies *like* being manipulated?
That puzzles me. Do they not notice, or do they enjoy it? I hate it so much that in general, the first hint of attempted manipulation in a RL relationship, I cut and run. Even completely tame compliments make me profoundly uncomfortable.
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According to my analysis, the organic part is the enthusiasm among progressive activists. They genuinely like Walz’s policies and personality, they think Republican attacks on him will backfire, they think he was the right choice.
Then, having noticed this, the DNC and the Harris campaign trundled into action and sent out their talking points on the 2024 equivalent of “journo-list”, or however it is that these media campaigns are managed. That’s my theory.
Of course modern political campaigns are amoral and inorganic, but they will make calculated use of genuine enthusiasms. That’s what I’m suggesting has happened here.
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That’s just it, though. The lot of them, perfectly willing to be a whole flock of talking parrots whenever the memo goes out. For a culture obsessed with the central importance of individual agency, they are really conformist.
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These are the same voters that, when Harris ran for president previously, gave her under 1% of their support. Since then, she achieved absolutely nothing. So why the sudden influx of love?
Because they were told to on TV. That’s all. They do what the TV tells them.
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Good Lord, that reminds me of this Twilight Zone episode: https://en.wikipedia.org/wiki/It%27s_a_Good_Life_(The_Twilight_Zone)
This is seriously disturbing, joy and happiness should be an organic emotion coming from something happy that happened and not enforced. This is why I hated pep rallies in high school, the enforced cheer that our football game was going to defeat a rival school. I didn’t give a crap about our football team in school, our school barely had anything in the budget for academics and clubs but they could always fund the football team. This is why I’m suspicious of anything that’s all about mass joy, it helps that I’m naturally misanthropic and like dark stuff
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They are revving themselves up into an artificial ecstasy, and one doesn’t want to imagine what it is that they are whipping themselves up for.
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I successfully skipped out on *all* the school ceremonials: pep rallies, the prom, the christmas dance. Weirdly, even though I skipped the entire senior year, I actually did go to the graduation ceremony… because I had made an informal deal with the band director that even though I no longer attended the school or paid tuition, I could still be in the band. So I played the graduation march while my classmates walked 😉 I had already got my GED and a year of college. They mailed me the 2yr degree because I didn’t show up for that one. Just don’t get the whole let’s-get-dressed-up-in-costumes and pretend we don’t see each other in our street clothes five days a week thing. It’s so weird and uncomfortable. Plus once everybody puts on the same cap and gown, it’s a bit hard to tell who’s who.
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you’re lucky they allowed you to get your GED. While I don’t know if every state has done this, many don’t allow a student to sit for the tests until after the age of compulsory schooling has ended. So 18 in some states. Basically holding kids hostage and preferring they drop out rather than test out
Amanda
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I don’t remember if I was 17 or 18 when I took it– just that I was grumpy about it, because I had already completed a year of college, and the college would not let me enroll for another year, until I had “completed high school”– like really? 3.8 GPA *at your school* isn’t enough?? So I paid my $40 and took the test and let them check the checkbox on their forms to make their sad little bureaucrat hearts happy. Sigh.
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Vaguely topical theme song: Happy Happy Joy Joy
TL; DNW: A stupid cartoon cat invents a remote controlled happiness helmet he shoves on his angry chihuahua friend’s head to make him be happy. At the end of the song the chihuahua removes the helmet with a hammer and in a rage chokes the cat. He realizes that being angry as hell makes him happy and then thanks the cat.
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Kudos for Ren and Stimpy reference.
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