In a nation-state, politicians derive their legitimacy from the consent of the people. They convince us that they deserve to represent our interests and in return we invest them with power.
In neoliberalism, it goes the opposite way. The people derive their legitimacy from the politicians. Supporting a politician gives them a sense of belonging, importance, a sense of purpose. Politicians no longer have to do anything for the citizens. Lonely, confused citizens are so desperate to feel part of something that they don’t ask for it.
Clarissa's Blog 
What have ya done for me lately?
LikeLike
In SA, people’s identities are often ties to their sports teams, and politicians can succeed by bringing the team to the people.
https://www.timeslive.co.za/news/south-africa/2024-09-02-minister-mckenzie-praised-for-broadening-access-to-rugby-coverage-and-enhancing-fan-experience/
The importance of sport dates back to the British Empire.
https://www.britishempire.me.uk/sportandempire.html
LikeLike