This reminded me of how my sister and I were renting a car in Madrid to drive to Portugal, and the guy at the rental company tried to upsell us. He was young, and hadn’t figured out yet that you don’t sell to women like you do to men.
“This Citroën is small,” he said. “The engine is weak. I could get you something larger and more potent for a surcharge.”
My sister and I started at him blankly. What he was saying meant nothing to us.
As a teenager, my sister worked at Avis, and she found out that the best way to upsell to men is to offer them a PT Cruiser. 90% get very upset and are willing to pay extra to get something larger.
For women, the magical words aren’t “large” and “potent.” What kind of a weirdo woman wants to be large? Instead, it’s “safe, comfortable, elegant, beautiful, chic.”
“Give women huge tax breaks for having kids” is somewhere right there with “get something larger” as a sales technique for female customers.
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