N has a favorite journalist who publishes half of his material in Ukrainian and half in Russian. Of course, the best and freshest material appears in Ukrainian first. N is eager to find out what the journalist has to say, and as a result, his Ukrainian is improving by leaps and bounds.
In Quebec they went the opposite way. Instead of creating great content in French that people would be desperate to access, they are trying to coerce people into speaking the language through control and harassment.
Language is like nothing else. It comes through love or it doesn’t. I crossed an ocean and changed my life completely to become a Spanish speaker out of love. And stopped being a French-speaker in a Francophone country because my love was spat at.
Ukraine managed to recover Ukrainian as a widely spoken language within a generation precisely because there was no coercion. It became a language that young people find cool to speak. The best music groups are performing in Ukrainian. The coolest influencers speak it.
Quebec effed it up royally, in my opinion. The only way to promote a language is what’s been done in Ukraine.