This is another story that, for some reason, is very successful. I don’t know if you noticed, folks, but I’m good at telling stories. I can’t make them up because I have no imagination but I can tell them well if they happened to me or I heard them somewhere.
There was this old-fashioned rotisserie in Montreal that had existed for many years. It was located in an area where new restaurants were springing up every day. The rent was high, and it was getting very hard for a place that served boring rotisserie chicken to a dwindling elderly clientele who came there for old time’s sake to survive.
This was why the owners if the rotisserie signed a contract with Gordon Ramsay. The world-famous chef (whom I absolutely adore so don’t even consider saying anything bad about him) had been planning to expand his business to Montreal for a while. He gave the rotisserie his name, some of his famous recipes, and his notoriously great personnel-training practices.
Montreal’s foodies are spoiled by the abundance of great restaurants. Still, Gordon Ramsay’s name was enough to attract them in droves to the rotisserie. The profits soared. And this was when the rotisserie’s owners demonstrated that there are blockheads of the worst order even in Montreal.
“Look how great we are doing,” they thought. “Why should we give a huge chunk of our profits to this Ramsay fellow? We are popular and people love us.”
It somehow didn’t occur to them that the popularity and the profits appeared only after they put Gordon Ramsay’s name in front of the entrance and his food on the table.
So they made Ramsay leave and take away his food, service, and fame. The rotisserie went back to serving its traditional roasted chicken that is notorious for how dry it is. The droves of customers disappeared and, once again, the place is struggling to survive.

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