Death of Environmentalism as a Brand

Poor kid. The world has moved on both from her and environmentalism. The aggressive embrace of single-use COVID masks by the fashionable people made their climate concerns sound like a joke. The climate crowd has dwindled and is trying to attract attention by posing for Tik Tok videos while pouring soup on artwork. Greta is now reduced to trying to milk the topic of ray-ceesm. As usual, she’s autistically oblivious to the fact that this field is staked out by people a lot less milky than her, and there’s no fruit to pick from it for the whitest person on the planet.

The diffuse, vapor-like goals of environmentalism only become attractive when life is completely calm and very boring. Climate anxieties distract kids in opulent societies from the monotonous perfection of their lives. But the second real problems appear, everybody forgets all about climate doom while the people who turned climate into their brand start hustling to attach themselves to a more profitable brand.

There’s a lesson in this, which is to be careful when you pick your brand. Trump, for instance, came up with the brilliant brand of “make America great again,” but it was a brand that couldn’t survive winning. It carried an implicit promise that was going to make the brand short-lived whether the promise was successful or not.


9 thoughts on “Death of Environmentalism as a Brand

    1. Elon Musk has a personal brand. So does Kanye West. A personal brand can be a lot stronger than the corporate brand. For instance, I knew Musk’s name long before I heard of Tesla or associated it with him.

      But to have a personal brand you need a personality. It doesn’t have to be a good personality but it needs to be there.

      Liked by 1 person

      1. I don’t think being famous is the same as a brand. Trump was known for decades, but without the Republican brand he would have just been another Ross Perot.


  1. It’s a shame that we’ve come to think of environmentalism as a “brand,” rather than a common approach to taking care of the environment where we live.

    This idea of “personal brand,” “selling yourself,” environmentalism as a brand, etc. it’s sickening. Thinking of ourselves, each other, and the environment as a product to be sold and bought.


    1. It’s been absolutely gut-churning seeing it happen to churches. All of a sudden it’s not the Baptist church or the Methodist church or even the Full-Gospel Tabernacle of Christ church… now it’s “3C” or “The Dove” or “City Church” and you drive by, see the sign, and can’t tell whether it’s a church or a corporate HQ, except that the flashy animated digital sign is advertising Sunday services.

      So depressing.

      Liked by 1 person

      1. Nah, it’s almost worse if you’re on the rightward newsfeeds– you still get Greta every single dang day, even though she’s completely irrelevant to world events, but it’s like: LOOK WHAT DUMB THING THIS RANDOM POWERLESS SCANDINAVIAN TEEN SAID THIS TIME!! BE OUTRAGED!!

        Sigh. Time to adjust the settings again, and kick some people off the roster.

        Liked by 1 person

  2. These folks always blame “racist oppressive imperialist capitalism” for the environmental problems but never really state a concrete plan on what they want to replace it. Also their logic makes no sense when you think about it. It basically consists of, “Climate change is going to change the environment to the point of ending human civilization! We’ll see population collapse! Therefore to prevent this, we must end human civilization and significantly reduce the population!”

    Liked by 1 person

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