Poor kid. The world has moved on both from her and environmentalism. The aggressive embrace of single-use COVID masks by the fashionable people made their climate concerns sound like a joke. The climate crowd has dwindled and is trying to attract attention by posing for Tik Tok videos while pouring soup on artwork. Greta is now reduced to trying to milk the topic of ray-ceesm. As usual, she’s autistically oblivious to the fact that this field is staked out by people a lot less milky than her, and there’s no fruit to pick from it for the whitest person on the planet.
The diffuse, vapor-like goals of environmentalism only become attractive when life is completely calm and very boring. Climate anxieties distract kids in opulent societies from the monotonous perfection of their lives. But the second real problems appear, everybody forgets all about climate doom while the people who turned climate into their brand start hustling to attach themselves to a more profitable brand.
There’s a lesson in this, which is to be careful when you pick your brand. Trump, for instance, came up with the brilliant brand of “make America great again,” but it was a brand that couldn’t survive winning. It carried an implicit promise that was going to make the brand short-lived whether the promise was successful or not.