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Critiques of Threads have been trending on Twitter. “I deactivated my threads account already but it turns out you can’t delete your threads account without also deleting your Instagram account so maybe just don’t sign up!” writer Emily Hughes said in a tweet that gained over three million views. “Fuck!! I did just to look and immediately hated it but I guess I’m stuck with it now,” author Lilly Dancyger responded. Many have called this Faustian bargain a “trap.”

This isn’t particularly surprising from Meta, which has long leveraged the reach of its acquired social media companies—Instagram and WhatsApp—to stay relevant and retain users as its flagship product, Facebook, wanes. It also illustrates why so many antitrust experts argued that Meta should have been broken up years ago.

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Clarissa says:

July 7, 2023 at 07:58

Ah, interesting! I don’t use Instagram but this is definitely a nifty trick they have here.

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