People are so ridiculous. Buying “experiences” is more, not less, consumerist than buying toys and candy.
If you want to avoid consumerism, a good place to start is not to buy. Going to Nordstrom’s to escape from consumerism, though, is painfully dumb. Go to the library, to the park, to the playground. Stay at home and play Scrabble. But paying for manicures at a mall is not any less consumerist than paying for ice-cream at that same mall.
Cool capitalism, folks. Pay more to feel vaguely rebellious and fashionably quirky.