I often wonder whether some people are really as stupid as they make themselves sound or if they are just faking obtuseness because they think it’s cute. Here is an example:
What a clever insight Chloë Schama makes in her recent NYT Book Review essay, “Show Some Spine”: faceless women are ubiquitous on book covers these days, and they’re not just limited to so-called chick lit. When they are not figured from behind on covers such as these, women appear as headless on many book covers, Schama notes.
What are we to make of this? is it a celebration of how beautiful a woman’s back can be? a nonspecific gesture to female content? a subtle indication that the book will talk about sex and bodies? Schama asks good questions, most of which focus on whether the covers are “more inadvertent than pernicious.”
Is it possible that somebody with a modicum of intelligence is incapable of answering these childish questions? OK, I will alleviate the intense suffering of people who write silly crap for NYT Book Review. The absolute majority of readers who purchase and consume novels are women. This has been true for at least 200 years. In order to attract women to their product, publishers want them to identify with the novels’ protagonists. If a cover depicts a woman but doesn’t show her face, that makes it easier for a reader to imagine herself as this woman.
We all know that “no sound in the world is as pleasing as the sound of one’s own name.” Many people want books they can relate to. Even the fantasy genre offers intensely recognizable characters and situations. Publishers exploit this perfectly natural desire to read about things that are relevant to one’s own life in order to make money. That’s absolutely all there is to it.
Before imagining vaguely pernicious conspiracies, people would be well-served to ask themselves a simple question: “Who is the target customer of this sales strategy?”
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