I just saw a commercial on Canadian TV that said, “48% of Canadian women wash their sheets once a month. Even more women wear their clothes at least twice before washing them. This is why our detergent…” This is just weird. Is the commercial suggesting that Canadian women are dirtier than Canadian men, which is why we need to pay special attention to their dirty habits? Or that men never do their laundry and can’t be interested in the detergent?
This is one of those cases where ideology trumps profitability. There are crowds of single men who do their own laundry and partnered men who do the family’s laundry. Yet, the commercial fails to target them entirely. This would be a much better world if profit trumped ideology. But it rarely does.