This is what happens when people start to use the word “racist” instead of “something I don’t particularly enjoy or find useful.” Now an effort by a very rich chef to sell overpriced restaurant meals is positioned as a fight against racism.
This is what McGuigan has termed “cool capitalism.” The idea is to get people to spend as much as possible by positioning the spending as part of a virtuous, cool, caring and progressive lifestyle. Help the suffering Mexicans by buying a $100 dinner! No? What are you, a racist?