Facebook is one of the most useless inventions of humanity. There is, however, one service that it offers which makes it so wildly popular: Facebook erodes guilt. Instead of feeling bad about losing touch with all those people who used to matter to us but have now stopped being of interest, we can add them to our list of friends on Facebook and pretend that we are following their lives.
The downside of this simulacrum of a social life is that it erases a possibility of self-analysis. Why do certain people stop being of any interest to us? What erodes friendships? As the Facebook list of fake friends remains the same, we never have to notice that our priorities, interests and preferences have changed or wonder why that happened.
In a similar way, Facebook offers a simulacrum of political engagement. People keep posting endless snippets of articles followed by snippets of their own commentary. This superficial approach to the news cycle makes them feel politically active and socially responsible. It also fosters an illusion that one’s fake friends who are not even a part of one’s life any longer form some sort of a community that can promote change. In reality, however, Facebook sociability is as empty and meaningless as Facebook activism.
The most genuine and sincere Facebook users are the ones who post endless photos of kittens. The robotic and senseless nature of this act is a metaphor for Facebook itself: it doesn’t matter which particular inanity you are posting today as long as you post something and keep the illusion of a shared space alive.